Shifting to Inbound Marketing

Recent research is showing that companies and marketers are continuing to shift marketing dollars and activities from outbound marketing to inbound marketing. The trend is significantly higher for B2B companies; B2C companies which have historically focused more on outbound marketing are now also shifting more marketing dollars and activity to inbound marketing.

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What is Social Media Marketing?

Social Media

Social media describes the online technologies & practices used to share content, insights, experiences, perspectives, opinions, and media.

Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc. (Wikipedia - Social Media)

Social Media encompasses so many different things, and that's got a lot of people confused.  When used properly, it can become a vital part of your marketing plan. First, let's clear up a few myths:

1. Social media is not a trend, it's technology's ability to connect people with products and services.
2. Social networking sites are not just for teenagers, they can help you reach more business prospects.
3. You can work smarter than harder to maintain inbound marketing initiatives - and it can be fun!

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Search engine marketing ensures that your pages are readable to the search engines with an emphasis on the key topics threaded throughout the individual pages. Search engine spiders comprehensively crawl your website extracting pertinent data relevant to a search. The more relevant your data, ensures you are found first when your targeted audience is searching the internet for content related to your business. It is common practice for internet users to not click through pages and pages of search results, so where your site ranks is essential for directing more traffic to your site.